The marketing plan of a decoration boutique

To gain a foothold in this very competitive market, and to attract, then retain, customers in your decoration store, you will need to put in place an effective marketing strategy.

To do this you can consider several communication actions such as:

  • Conduct street marketing operations such as the distribution of flyers
  • Set up a loyalty program to bring customers back to the store
  • Play on in-store advice by calling on salespeople with experience in interior design
  • Post decorating tips and gift ideas on your blog
  • Set up advertising campaigns on the Internet targeting research related to decoration around the store
  • Run ads in local newspapers or on the radio
  • Organize contests on social networks
  • Set up an e-commerce site allowing your customers to consult your inventory from home

The business plan of a decoration store

The drafting of the decoration boutique business plan is the keystone of your business creation project. It fulfills two functions: to allow you to check the viability of the project on the financial level, and to serve as a reference document to present your project to banks or investors.

Schematically, the business plan for your decoration store will consist of two parts:

  • A written part: presenting in a reasoned way the project, its assets, and the risks associated with its implementation
  • A financial forecast: highlighting the financing needs and the profitability potential of the project

Using specialized software has several major advantages:

  • You will easily realize your financial forecast, leaving the software to take care of the calculations and accounting aspects.
  • You will have access to business plan models already written
  • At the end you will get a professional document, formatted, and ready to be sent to your bank

Finding funding to open a decoration boutique

Once your boutique decor business plan has been drafted, you can devote yourself to the last step: finding funding.

To succeed in raising this sum, you will probably need to resort to a mix of equity and bank debt.

You wanted to know how to open a decoration store, we hope that this article has allowed you to see more clearly the steps to be taken.